Our Leasing Process: Marketing and Tenant Placement

Once your property is ready, we have two big jobs: market it effectively and place a well-qualified tenant. This article explains how we advertise your rental, set the rent, and move from inquiries to a signed lease.

Vacancy is expensive, and a poor placement is even more expensive. A clear, repeatable leasing process helps us fill your property quickly with the right tenant at the right price.

1. Property Preparation

   1. We confirm the home is clean, safe, and show-ready.

   2. We coordinate photos and any last-minute touch-ups that affect first impressions.

2. Professional Photos & Listing Description

   1. We use photos that highlight the property’s best features.

   2. Listing descriptions focus on clarity and accuracy, not fluff.

3. Online Syndication

   1. We publish your listing on our primary platform and syndicate to major rental sites where appropriate.

   2. The goal: maximize visibility to qualified renters.

4. Inquiries, Applications & Screening

   1. We respond to inquiries, pre-screen where needed, and encourage everyone to apply.

   2. Interested parties apply online through our application system.

   3. We follow our tenant screening process to evaluate each applicant.

   4. Depending on the property, we may use self-showing tools or in-person showings.

5. Selecting the Tenant

   1. We select the best-qualified applicant, not necessarily the first.

   2. We consider timing needs, income stability, history, and overall fit.

1. Market Analysis
   We review:

   1. Recent rentals of similar size and condition,

   2. Current active listings (your “competition”), and

   3. Seasonal patterns in the area.

2. Property-Specific Factors

   1. Condition and updates (kitchens, baths, flooring).

   2. Location, parking, yard, and unique amenities.

   3. HOA rules or additional costs that impact perceived value.

3. Owner Goals & Risk Tolerance

   1. Some owners prefer slightly lower rent and faster occupancy.

   2. Others prioritize maximum rent, knowing it might mean a longer vacancy period.

   3. We’ll talk through these trade-offs with you.

4. Initial Pricing Recommendation

   1. We propose an initial rent based on data and your goals.

   2. In some cases, we may suggest intro pricing with a plan to adjust if demand is stronger or weaker than expected.

5. Monitoring and Adjusting

   1. We watch the early inquiry volume.

   2. If interest is low despite strong marketing, we’ll recommend price or positioning adjustments.

1. We send the lease and addenda to the approved tenant for signature.

2. The tenant pays the required move-in funds (security deposit and first month’s rent).

3. We schedule and complete the move-in inspection and handoff.

4. You begin seeing income on your Owner Statements once rent begins posting.

• How We Onboard Your Property – What happens before the listing goes live.

• How We Handle Maintenance – How we care for the property after leasing.

• Owner Fees Explained – How leasing and management fees work.

• Owner Payments & Statements – When and how you receive funds and reports.